Client
Duration
Jan 19, 2024
Modern brand and website refresh with on site photography
We rebuilt Silver Fern’s brand and website from the ground up, replacing an outdated site and low quality visuals with a modern identity and clean, high impact imagery. We photographed their team in action and captured real projects on site, giving the website a professional, trustworthy feel that reflects the quality of their work.
Silver Fern came to us with an outdated website and a limited library of usable photos. They needed a modern brand presence that felt credible, current, and built around their real team and real work.
This was a full refresh focused on clarity and credibility. We updated Silver Fern’s brand identity, then created professional photography by spending time with the crew and visiting active job sites. That image library became the foundation of a modern website that feels current, showcases quality work, and helps new customers quickly understand what Silver Fern does and why they can trust them.
The challenge was replacing an outdated site and weak visuals with a brand and website that feel current, credible, and consistent.
Silver Fern’s biggest hurdle was perception. Their previous website felt dated, and the photos available did not showcase the team or the craftsmanship behind their projects. Much of the imagery was low quality, repetitive, or not representative of their best work, which made the company look less established online than they are in reality. The goal was to modernize the brand, capture clean professional photography on site, and rebuild the website around real projects and real people so customers could quickly trust what they are seeing.
This refresh gave Silver Fern a digital presence that matches the quality of their work and makes trust immediate.
With a refreshed brand identity and a rebuilt website, Silver Fern now shows up online with the same professionalism they bring to every job. By capturing the team in action and documenting real projects on site, we replaced low quality and repetitive visuals with a consistent photo library that feels authentic and high end. The new site is modern, easy to navigate, and designed to showcase their best work, helping potential customers quickly understand what they do and why they can trust them.
