Client
Duration
May 4, 2023
A brand built to grow
Rebranding a fast-moving horticultural lighting company.
Samurai was scaling fast, but their brand couldn’t keep up. The identity lacked consistency, and the website wasn’t telling the story of a company ready to lead.
We rebuilt Samurai's brand into something modern, confident, and trustworthy. The new design system brought consistency across every channel, while the website was restructured around clarity and conversion. Messaging was redefined to speak directly to their users, reinforcing trust at every step. The outcome was more than a facelift — it was a complete rethinking of how Samurai presents itself to the world, aligning their presence with the quality of their product.
The product was strong, but the brand made it look weak. Their visuals were generic, and the website failed to inspire trust.
Samurai's old identity was fragmented and lacked direction. Without consistency or a strong voice, it didn’t build the credibility needed in a competitive horticultural lighting landscape. The website was cluttered, with no clear user journey, and failed to communicate the value of the product. While the platform itself was powerful, the brand created hesitation for potential clients. The challenge was not just about creating new visuals, but about reshaping perception — turning a weak identity into one that conveyed strength, clarity, and professionalism.
The rebrand gave Samurai's voice and presence worthy of their daimyo.
The final result was a unified identity, a conversion-focused website, and messaging that clearly articulated Samurai's value. The new brand elevated trust, made the platform easier to understand, and gave the company a sharper edge in the horticultural lighting market. Today, Samurai's brand reflects the ambition of its team and the strength of its product, ensuring they are not only seen but remembered in a crowded space. What once held them back now drives their growth.
